POLITICS

How successful will be BJP’s outreach programme

The NDA is preparing a major outreach campaign to mark the first anniversary of the Modi 3.0 government. With key policy initiatives and India's decisive action in Operation Sindoor as its backdrop, the campaign aims to highlight the government's achievements and bolster public support. Sources indicate that top BJP leaders and Union ministers will spearhead extensive mass-connect efforts. Given the BJP's proven expertise in communication and mobilisation, the outreach is expected to be successful in energizing the party’s base, reinforcing the government's image, and strengthening its political narrative ahead of upcoming state elections.